Client Objective: The Right Content Makes A Difference!

 

When an idea makes sense to people it is unstoppable. It overcomes their fears, leads to change and action, and gives them pride.

 

Nevertheless, we have all had the experience of being in an audience where a presentation was falling far short of this mark.

 

Four Presenter Goals:

We offer these four goals which any presenter needs to place in front of themself whenever they stand up to address a group:

  1. Hold the Audience's Attention: A lot of research shows that the numbers aren't favorable. In the first fifteen minutes of most presentations, at least 10% of those present aren't paying attention at any particular moment. In the next 15 minutes the number drops to 20%. What do you think happens after that? What if a large part of your audience isn't paying attention at the exact moment when you make your most important point?
  2. Create Understanding: There are a handful of key ways in which presenters fail to get their audience over the understanding threshold: talking too fast, using a lot of jargon or unfamiliar acronyms, failing to provide concrete examples to illustrate abstract ideas, etc.
  3. Create Recallable Memories: Recall can be multiplied many times by the use of simple visual representations of a concept. This is why PowerPoint visuals that are heavily reliant on bullet points so often fail - they are no more visual than the sound vibrations of your voice.
  4. Create Action: A clear statement of the action steps is frequently omitted, and the results are disasterous.

Once these four objectives are front and center, here are some other important objectives:

  • Consistent messaging throughout all the organization's communications
  • Reflecting values our employees, leadership, and customers share
  • Supporting ideas with examples, case histories, stories
  • Answering, not ducking, key audience questions
  • Laying out a timeline for actions that paves the way to success
  • Providing enough humor, involvement, interaction to hold the audience's attention

Want to know more? Contact us today for more details, or a case history.