Proposal
For aFundamentals of Training
ProgramSpring, 2006
Submitted by
Howard Gutknecht
November 4, 2005- Approved for Further Development -
www.astdps.org
CONTENTS
I. Objectives
II. Program Description
III. Communications
IV. Enrollment
V. Budget
Appendix: Training Technology For Results Program
I. OBJECTIVES
1) Deliver value to ASTDPS members through professional development and connecting
them with other training professionals.
2) Add value to membership in the ASTD Puget Sound Chapter.
3) Recruit new chapter members.
4) Involve experienced training practitioners in chapter programs - training them with their peers.
5) Recruit new experienced practitioners.
6) General publicity for the profession.
7) Raise net funds for other chapter programs.
8) Opportunity to strategically partner with another organization.
9) Demonstrate Leadership in initiating a new chapter program.
II. PROGRAM DESCRIPTION
This program is modeled loosely on the program that is currently being run by the Cascadia ASTD Chapter in Portland.
This is a training program consisting of 4 three-hour elements:
1) Needs Assessment
2) Course Design
3) Training Methodologies
4) Presentation Skills - face-to-face, or web-conference
Each element is offered by a team of two experienced training practitioners. The content is chosen by them. We can suggest methodologies we'd like to see in the delivery, including a pre-course assignment, use of multimedia, a suggested type of handout, enrichment or bibliography for further study, a test or demonstration, a Kirkpatrick level-3 follow-up.
Each participant receives a binder for materials they receive or develop from their research into the element.
Enrollment: people may enroll in any one, several, or all of the elements.
Enrollment process: to be worked-out. Fees: $40 member/$45 non-
Scheduling: Probably February-March. The elements can be run in the daytime Morning-Afternoon-Morning-Afternoon in 2 days, or in 4 evening sessions on a once-per-week schedule.
Location: Cascadia's are scheduled into facilities at Portland State University in Portland, however any facility that can accommodate 20-25 attendees and supporting the required AV, etc. would do.
Presenter selection process - to be determined. The presenters can be chosen using a variety of factors: experience, educational credentials, long-term participation in our ASTD chapter, agreeability to partnering with another specialist in their field, achieving a balance of for-profit, non-profit, public (government) experience, etc.
Budget: Our objective is to offer a good value for a modest enrollment fee.
III. COMMUNICATIONS
We can discuss the optimal lead-time required to announce and promote this program properly. A 2-3 month lead time from finalizing the program details is probably required to announce the program to our members, and promote it to non-members.
Suggested communication elements:
- press release
- feature stories/bios on the presenters to pitch to local business press
- co-promotion with another HR/HPI organization
- co-promotion with another training organization, i.e. NPower
- co-promotion with a community college
- e-mails to our membership
- listing in monthly newsletters - two months prior
- other
IV. ENROLLMENT
ASTD- Cascadia handles enrollment through their staff person.
What to do for enrollment?
V. BUDGET
Budgeting outline for discussion:
| Low-12 attendees | High-25 attendees |
4 Events - Low/High |
|
| INCOME@ $42 | $504 | $1050 | $2016/$4200 |
| EXPENSE | |||
| Binders (35-50) | $39.20 | $56.25 | $225 |
| Materials | $25 | $100 | $100-$400 |
| Meeting Space | $50 | $200 | $200-800 |
| Marketing | $25 | $25 | $100 |
| Instructor Gift | $25 | $50 | $100-200 |
| Total Expense | $164.20 | $406.25 |
$656 $/ 1,325 |
| Net Revenue To ASTD | $1360/$2576 | ||
Board Decision Points:
1) Instructor selection council:
John Zoulas, Susan Lane, Tamara Sheppard,
Other:
2) Location research
3) Presentation skills - standup or videoconference?
FacilityCapacityFee (full-day/half-day)Seattle
Central Library
H.S. Wright Conf40-60$500/250Seattle Central Library
Paccar Mtg. Room 10-622$150/$75Executive Inn Starbucks Mezzo Café
4) Communications Planning - how? Who?
5) Full approval in December board meeting?
6) Provision content online in simultaneous webcast?
ASTD "Training Technology For Results" Program
Training Technology for Results -
4 Three-Hour Seminars
1) Training-Tech: Costs and returns from putting training online - Microsoft-Adobe-Macromedia?
2) Cheap Tricks - making your online learning site involving without spending
a fortune -
Show-and-tell from 3 local companies
3) Incorporating online training into your long-term strategic plan - Regence
Blue Shield
4) Measuring Results of Online Training - testing, recordkeeping, reporting
systems
Decision Points:
1) Do we want attendees to get hands-on build-it experience? If so we need computer
labs to do the sessions.
2) How to find instructors?
3)