I was talking with a colleague who’s specialty can best be described as “content development/delivery” this morning. She commented that so many of her high school classmates didn’t have any interest in learning. I nodded and marked the thought for later cogitation.
Who doesn’t want to learn?
From another perspective, when you walk past a magazine rack, it seems to me the magazine covers and the headlines, and even the names of the magazines must be little magnets for what people want to learn:
- about celebrities
- about hobbies
- about sports
- about health and fitness
- about fixations, fetishes, the weird, the amazing
Those magazines are there because someone’s willing to pay money to learn. Even when they’re reading a story about a video star or a craft project or recipe that could have been plucked from the pages of the same publication 20 years ago, it’s what fascinates.
Is the training you’re developing/delivering this week as juicy and fascinating? Why not? Why haven’t you made it something with star appeal, and the satisfaction that comes from finishing a quilt? Or at least the sappy madness of “Mad Magazine?”
If you’re stuck in a creative dead zone, head on down to the newstand!
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